Value Proposition Design
  • Author : Alexander Osterwalder
  • Release Date : 28 January 2015
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 320
  • ISBN 13 : 9781118968079
Ratings: 4
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Value Proposition Design Book Summary

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Value Proposition Design

Value Proposition Design

Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publisher : John Wiley & Sons
Genre : Business & Economics
Total View : 5910 Views
File Size : 42,9 Mb
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will ...

Value Proposition Design

Value Proposition Design

Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publisher : John Wiley & Sons
Genre : Business & Economics
Total View : 7926 Views
File Size : 42,6 Mb
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will ...

Value Proposition Design

Value Proposition Design

Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publisher : John Wiley & Sons
Genre : Business & Economics
Total View : 1742 Views
File Size : 41,7 Mb
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will ...

Business Model Generation

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Total View : 5098 Views
File Size : 51,6 Mb
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you ...

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Total View : 349 Views
File Size : 42,5 Mb
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The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in ...

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This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better ...