The Dynamics of Persuasion
  • Author : Richard M. Perloff
  • Release Date : 19 December 2016
  • Publisher : Routledge
  • Genre : Language Arts & Disciplines
  • Pages : 765
  • ISBN 13 : 9781317328872
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The Dynamics of Persuasion Book Summary

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics of Persuasion

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
Genre : Language Arts & Disciplines
Total View : 5923 Views
File Size : 52,5 Mb
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for ...

The Dynamics of Persuasion

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Unknown
Genre : Language Arts & Disciplines
Total View : 4134 Views
File Size : 47,5 Mb
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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, ...

The Dynamics of Persuasion

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
Genre : Psychology
Total View : 3096 Views
File Size : 40,8 Mb
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Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field ...

Persuasion in Society

Persuasion in Society

Author : Jean G. Jones,Andi McClanahan,Joseph Sery
Publisher : Routledge
Genre : Political Science
Total View : 5965 Views
File Size : 53,7 Mb
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This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts. This text examines current and classical theory through the lens of contemporary culture, encouraging readers ...

The Female Persuasion

The Female Persuasion

Author : Meg Wolitzer
Publisher : Penguin
Genre : Fiction
Total View : 1094 Views
File Size : 50,7 Mb
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A New York Times Bestseller “A powerful coming-of-age story that looks at ambition, friendship, identity, desire, and power from the much-needed female lens." —Bustle “Ultra-readable.” —Vogue From the New York Times-bestselling author of The Interestings, comes an electric novel not just about who we want to be with, but who ...

Covert Persuasion

Covert Persuasion

Author : Kevin Hogan,James Speakman
Publisher : ReadHowYouWant.com
Genre : Uncategorized
Total View : 4096 Views
File Size : 51,9 Mb
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This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.''-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life Hogan is the master of persuasion. I urge you to ...

PERSUASION

PERSUASION

Author : Jane Austen
Publisher : Strelbytskyy Multimedia Publishing
Genre : Fiction
Total View : 7827 Views
File Size : 49,9 Mb
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Persuasion is a novel written by a famous British writer Jane Austen. It is a story about the life of Anne Elliot, a middle daughter of baronet Sir Walter, a spender and bluffer. Due to these features of his character, he found himself in a difficult financial position. He has ...

Resistance and Persuasion

Resistance and Persuasion

Author : Eric S. Knowles,Jay A. Linn
Publisher : Psychology Press
Genre : Psychology
Total View : 1239 Views
File Size : 48,9 Mb
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Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from ...