The Dynamics of Persuasion
  • Author : Richard M. Perloff
  • Release Date : 19 December 2016
  • Publisher : Routledge
  • Genre : Language Arts & Disciplines
  • Pages : 628
  • ISBN 13 : 9781317328872
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Book Description: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics of Persuasion

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
Genre : Language Arts & Disciplines
Get Book

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for ...

The Dynamics of Persuasion

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Unknown
Genre : Language Arts & Disciplines
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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, ...

The Dynamics of Persuasion

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
Genre : Psychology
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Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field ...

The Female Persuasion

The Female Persuasion

Author : Meg Wolitzer
Publisher : Penguin
Genre : Fiction
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A New York Times Bestseller “A powerful coming-of-age story that looks at ambition, friendship, identity, desire, and power from the much-needed female lens." —Bustle “Ultra-readable.” —Vogue From the New York Times-bestselling author of The Interestings, comes an electric novel not just about who we want to be with, but who ...

Covert Persuasion

Covert Persuasion

Author : Kevin Hogan,James Speakman
Publisher : ReadHowYouWant.com
Genre : Uncategorized
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This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.''-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life Hogan is the master of persuasion. I urge you to ...

Media  Persuasion and Propaganda

Media Persuasion and Propaganda

Author : Marshall Soules
Publisher : Edinburgh University Press
Genre : Social Science
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Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images....

Engaged Persuasion in a Post Truth World

Engaged Persuasion in a Post Truth World

Author : Stephen K. Hunt,Kevin R. Meyer
Publisher : Cognella Academic Publishing
Genre : Uncategorized
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Engaged Persuasion in a Post-Truth World provides an innovative approach to inspire students' interest in persuasive communication in today's ever-evolving world. The book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students' exploration of persuasion. This multi-disciplinary, research-driven textbook highlights ...

Webs of Influence

Webs of Influence

Author : Nathalie Nahai
Publisher : Pearson UK
Genre : Business & Economics
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As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. ...

Persuasive Technology

Persuasive Technology

Author : B.J. Fogg,B.J. (Stanford University Fogg, Stanford CA U.S.A.),G. E. Fogg,Philip George Zimbardo
Publisher : Morgan Kaufmann
Genre : Computers
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An overview of the study of "captology"--the study of computers as persuasive technologies--examines the integration of behavior altering techniques and information technology....

Resistance and Persuasion

Resistance and Persuasion

Author : Eric S. Knowles,Jay A. Linn
Publisher : Psychology Press
Genre : Psychology
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Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from ...

Recipe for Persuasion

Recipe for Persuasion

Author : Sonali Dev
Publisher : HarperCollins
Genre : Fiction
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From the author of Pride, Prejudice, and Other Flavors comes another , clever, deeply layered, and heartwarming romantic comedy that follows in the Jane Austen tradition—this time, with a twist on Persuasion. Chef Ashna Raje desperately needs a new strategy. How else can she save her beloved restaurant and prove ...

Persuasion

Persuasion

Author : Robert H Gass,John S Seiter
Publisher : Routledge
Genre : Language Arts & Disciplines
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First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company....

Maximum Influence

Maximum Influence

Author : Kurt Mortensen
Publisher : AMACOM
Genre : Business & Economics
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How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! The secret ...

Persuasion

Persuasion

Author : Arlene Dickinson
Publisher : HarperCollins Canada
Genre : Self-Help
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At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to ...

Split Second Persuasion

Split Second Persuasion

Author : Kevin Dutton
Publisher : HMH
Genre : Psychology
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An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to ...