[PDF] Rethinking Place Branding Download

Author : Mihalis Kavaratzis
Release Date : 25 November 2014
Publisher : Springer
Genre : Business & Economics
Pages : 248
ISBN 13 : 9783319124247

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Book Description: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.

Rethinking Place Branding

Author : Mihalis Kavaratzis,Gary Warnaby,Gregory J. Ashworth
Publisher : Springer
Genre : Business & Economics
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As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading ...

Place Branding

Author : Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar
Publisher : Routledge
Genre : Business & Economics
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Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. ...

Inclusive Place Branding

Author : Mihalis Karavatzis,Massimo Giovanardi,Maria Lichrou
Publisher : Routledge
Genre : Business & Economics
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Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless ...

Cultural Quarters

Author : Simon Roodhouse
Publisher : Intellect Books
Genre : Architecture
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This definitive book provides a conceptual context for cultural quarters through a detailed discussion concerning the principles of urban design and planning. To examine these issues, the book presents several case studies drawn from Northern England, Ireland and Vienna to position the emergence of specific cultural areas within a historical ...

The Nordic Wave in Place Branding

Author : Cecilia Cassinger,Andrea Lucarelli,Szilvia Gyimóthy
Publisher : Edward Elgar Publishing
Genre : Business & Economics
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The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts ...

Destination Branding for Small Cities

Author : Bill Baker
Publisher : Destination Branding Book
Genre : Business & Economics
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Branding is one of todays hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and ...

A Research Agenda for Place Branding

Author : Dominic Medway,Gary Warnaby,John Byrom
Publisher : Edward Elgar Publishing
Genre : Business & Economics
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This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider ...

Towards Effective Place Brand Management

Author : Gregory Ashworth,Mihalis Kavaratzis
Publisher : Edward Elgar Publishing
Genre : Business & Economics
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Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as ...

Rethinking Luxury Fashion

Author : Thomaï Serdari
Publisher : Springer Nature
Genre : Business & Economics
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Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as ...

Rethinking Prestige Branding

Author : Wolfgang Schaefer,JP Kuehlwein
Publisher : Kogan Page Publishers
Genre : Business & Economics
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What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or ...

Marketing Countries Places and Place associated Brands

Author : Papadopoulos, Nicolas,Cleveland, Mark
Publisher : Edward Elgar Publishing
Genre : Business & Economics
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This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect ...

Imaginative Communities

Author : Robert Govers
Publisher : Reputo Press
Genre : Social Science
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Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; ...

Online Place Branding

Author : Phoenix Lam
Publisher : Routledge
Genre : Business & Economics
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Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place ...

Destination Branding

Author : Nigel Morgan,Annette Pritchard,Roger Pride
Publisher : Routledge
Genre : Business & Economics
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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global ...

Handbook on Place Branding and Marketing

Author : Adriana Campelo
Publisher : Edward Elgar Publishing
Genre : Business & Economics
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Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas....