Retail Marketing Management
  • Author : Dhruv Grewal
  • Release Date : 03 December 2018
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 200
  • ISBN 13 : 9781526457332

Retail Marketing Management Book Summary

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. Due to the influence of online shopping, social media, retailing analytics, and the growth of mobile shopping, the retail business environment has had to evolve dramatically in recent years. Dhruv Grewal believes that this change in the retail market means the marketing mix, or 4Ps definition – place, price, product, and promotion, must be transformed. In its place, Grewal introduces the 5Es retail Management framework. A new perspective for retailers to follow in order to be innovative and to ensure ongoing success. The book provides insights and ideas from retailers across the world to reinforce this new perspective, and offers direct examples of best practice from leading retailers such as Amazon, Victoria’s Secret, Kroger, Tesco, Zara and Groupon, amongst others. Online resources include PowerPoint Slides, Video links and Testbank Suitable reading for students of retail marketing.

Retail Marketing Management

Retail Marketing Management

Author : Dhruv Grewal
Publisher : SAGE
Genre : Business & Economics
Total View : 1362 Views
File Size : 55,6 Mb
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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. Due to the influence of online shopping, social media, retailing analytics, and the growth of mobile shopping, the retail ...

Retail Marketing Management

Retail Marketing Management

Author : David Walters,David White
Publisher : Unknown
Genre : Marketing
Total View : 7118 Views
File Size : 48,9 Mb
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This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers....

International Retail Marketing

International Retail Marketing

Author : Christopher Moore,Margaret Bruce,Grete Birtwistle
Publisher : Routledge
Genre : Business & Economics
Total View : 2754 Views
File Size : 49,5 Mb
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, ...

Retail Marketing Management

Retail Marketing Management

Author : Helen Goworek,Peter McGoldrick
Publisher : Pearson Higher Ed
Genre : Business & Economics
Total View : 4479 Views
File Size : 54,8 Mb
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The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location ...

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Author : Jesko Perrey,Dennis Spillecke
Publisher : John Wiley & Sons
Genre : Business & Economics
Total View : 2643 Views
File Size : 55,5 Mb
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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * ...

Retail Marketing Management

Retail Marketing Management

Author : David Gilbert
Publisher : Ft Press
Genre : Business & Economics
Total View : 4568 Views
File Size : 46,6 Mb
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Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful....

Retail Product Management

Retail Product Management

Author : Rosemary Varley
Publisher : Psychology Press
Genre : Business & Economics
Total View : 5311 Views
File Size : 54,6 Mb
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This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management....