Quantitative Models in Marketing Research
  • Author : Philip Hans Franses
  • Release Date : 09 August 2001
  • Publisher : Cambridge University Press
  • Genre : Business & Economics
  • Pages : 206
  • ISBN 13 : 9781139428842

Quantitative Models in Marketing Research Book Summary

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Quantitative Models in Marketing Research

Quantitative Models in Marketing Research

Author : Philip Hans Franses,Richard Paap
Publisher : Cambridge University Press
Genre : Business & Economics
Total View : 2144 Views
File Size : 54,6 Mb
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Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail ...

Quantitative Marketing and Marketing Management

Quantitative Marketing and Marketing Management

Author : Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hildebrandt
Publisher : Springer Science & Business Media
Genre : Business & Economics
Total View : 3757 Views
File Size : 42,9 Mb
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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market ...

Quantitative Modelling in Marketing and Management  second Edition

Quantitative Modelling in Marketing and Management second Edition

Author : Luiz E. T. Al MOUTINHO
Publisher : World Scientific
Genre : Business & Economics
Total View : 8755 Views
File Size : 55,8 Mb
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"The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. ...

Quantitative Models in Marketing Research

Quantitative Models in Marketing Research

Author : Philip Hans Franses,Richard Paap
Publisher : Cambridge University Press
Genre : Business & Economics
Total View : 9180 Views
File Size : 53,6 Mb
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This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand ...

R for Marketing Research and Analytics

R for Marketing Research and Analytics

Author : Chris Chapman,Elea McDonnell Feit
Publisher : Springer
Genre : Business & Economics
Total View : 9013 Views
File Size : 47,7 Mb
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This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact ...

Building Models for Marketing Decisions

Building Models for Marketing Decisions

Author : Peter S.H. Leeflang,Dick R. Wittink,Michel Wedel,Philippe A. Naert
Publisher : Springer Science & Business Media
Genre : Business & Economics
Total View : 8431 Views
File Size : 44,6 Mb
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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, ...

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Publisher : Springer
Genre : Business & Economics
Total View : 7558 Views
File Size : 41,7 Mb
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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies ...

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Author : Dominique M. Hanssens,Leonard J. Parsons,Randall L. Schultz
Publisher : Springer Science & Business Media
Genre : Business & Economics
Total View : 1455 Views
File Size : 52,8 Mb
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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your ...