Methods in Consumer Research, Volume 1
  • Author : Gaston Ares
  • Release Date : 02 January 2018
  • Publisher : Woodhead Publishing
  • Genre : Technology & Engineering
  • Pages : 582
  • ISBN 13 : 9780081012581

Methods in Consumer Research, Volume 1 Book Summary

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics

Methods in Consumer Research  Volume 1

Methods in Consumer Research Volume 1

Author : Gaston Ares,Paula Varela
Publisher : Woodhead Publishing
Genre : Technology & Engineering
Total View : 340 Views
File Size : 55,6 Mb
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Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both ...

Methods in Consumer Research  Volume 2

Methods in Consumer Research Volume 2

Author : Gaston Ares,Paula Varela
Publisher : Woodhead Publishing
Genre : Technology & Engineering
Total View : 6056 Views
File Size : 46,5 Mb
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Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also ...

Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology

Author : Frank R. Kardes,Paul M. Herr,Norbert Schwarz
Publisher : Routledge
Genre : Psychology
Total View : 8770 Views
File Size : 48,5 Mb
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What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of ...

Quantitative Research Methods in Consumer Psychology

Quantitative Research Methods in Consumer Psychology

Author : Paul Hackett
Publisher : Taylor & Francis
Genre : Psychology
Total View : 1210 Views
File Size : 48,8 Mb
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Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing ...

Research Methods in Consumer Law

Research Methods in Consumer Law

Author : Hans-W. Micklitz,Anne-Lise Sibony,Fabrizio Esposito
Publisher : Edward Elgar Publishing
Genre : Consumer credit
Total View : 1882 Views
File Size : 42,7 Mb
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Consumer law is worthy of greater academic attention at a time when many new questions arise and old ones need new answers. This unique handbook takes the reader on a journey through existing literature, research questions and methods. It builds on the state of the art to offer a springboard ...

Qualitative Research Methods in Consumer Psychology

Qualitative Research Methods in Consumer Psychology

Author : Paul Hackett
Publisher : Psychology Press
Genre : Psychology
Total View : 6685 Views
File Size : 43,6 Mb
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While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This ...

Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research

Author : Mario Mazzocchi
Publisher : SAGE
Genre : Business & Economics
Total View : 6896 Views
File Size : 45,6 Mb
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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well ...

Statistical Methods in Food and Consumer Research

Statistical Methods in Food and Consumer Research

Author : Maximo C. Gacula, Jr.,Jagbir Singh,Jian Bi,Stan Altan
Publisher : Academic Press
Genre : Technology & Engineering
Total View : 2844 Views
File Size : 48,9 Mb
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Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. This new edition includes the most recent applications of statistical methods, and features significant updates as ...