Marketing
  • Author : Roger A. Kerin
  • Release Date : 25 June 2022
  • Publisher : McGraw-Hill Europe
  • Genre : Marketing
  • Pages : 425
  • ISBN 13 : 007110772X

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Book Description: MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package. The Core is more than just a "baby Kerin"; it combines great writing style, currency, and supplements into the ideal package.

Marketing

Marketing

Author : Roger A. Kerin,Steven William Hartley,William Rudelius
Publisher : McGraw-Hill Europe
Genre : Marketing
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MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing ...

Marketing

Marketing

Author : Roger A. Kerin,Steven W. Hartley
Publisher : Unknown
Genre : Uncategorized
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...

Grow the Core

Grow the Core

Author : David Taylor
Publisher : John Wiley & Sons
Genre : Business & Economics
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Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new ...

Looseleaf for Marketing  The Core

Looseleaf for Marketing The Core

Author : Steven W. Hartley,Roger A. Kerin
Publisher : McGraw-Hill Education
Genre : Business & Economics
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Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate ...

Beyond the Core

Beyond the Core

Author : Chris Zook
Publisher : Harvard Business Press
Genre : Business & Economics
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Outlines numerous expansion strategies for businesses and includes interviews from twenty-five CEO's....

Client at the Core

Client at the Core

Author : August J. Aquila,Bruce W. Marcus
Publisher : John Wiley & Sons
Genre : Business & Economics
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"Clients At The Core is an essential blueprint to helping usall take the next steps. The authors, battle scarred by theevolution of professional firm management and marketing from thento now, have captured the changing needs of the firms in thisturbulent new economic era. This is a well-written book that usesplain ...

Integrated Marketing Communication

Integrated Marketing Communication

Author : Jerry Kliatchko
Publisher : Cambridge Scholars Publishing
Genre : Social Science
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This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand....

Innovation to the Core

Innovation to the Core

Author : Peter Skarzynski,Rowan Gibson
Publisher : Harvard Business Press
Genre : Business & Economics
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Building on the work of strategy guru Gary Hamel, this guide shows organizations how to move innovation from a buzz word to a core competency. Skarzynski, a consultant on international growth and strategy, and Gibson, a global business strategist, draw on a wealth of examples from real companies including GE, ...

Fundamentals of Business to Business Marketing

Fundamentals of Business to Business Marketing

Author : Michael Kleinaltenkamp,Wulff Plinke,Ian Wilkinson,Ingmar Geiger
Publisher : Springer
Genre : Business & Economics
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​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research ...

International Marketing

International Marketing

Author : Daniel W. Baack,Barbara Czarnecka,Donald Baack
Publisher : SAGE
Genre : Business & Economics
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A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business. The book covers the incorporation of ...

Empathetic Marketing

Empathetic Marketing

Author : Mark Ingwer
Publisher : Macmillan
Genre : Business & Economics
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In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding the "whys" can companies grow their business and develop loyal customers. In Empathetic Marketing, Dr. Mark Ingwer presents a groundbreaking ...

Practical Content Strategy   Marketing

Practical Content Strategy Marketing

Author : Julia McCoy
Publisher : Julia McCoy
Genre : Business & Economics
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Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you ...

Digital to the Core

Digital to the Core

Author : Mark Raskino,Graham Waller
Publisher : Routledge
Genre : Business & Economics
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There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the ...