Impulse
  • Author : David Lewis
  • Release Date : 16 May 2013
  • Publisher : Random House
  • Genre : Business & Economics
  • Pages : 336
  • ISBN 13 : 9781448106769
Ratings: 2
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Impulse Book Summary

When you make a decision or form an opinion, you think you know why. But you’re wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dr David Lewis, director of the cutting-edge research agency Mindlab International, explores this incredible phenomenon. Delving into the mysteries of the ‘zombie brain’ that each of us possesses, he demonstrates how unconscious neurological processes underpin every aspect of our lives, from whether or not we find someone sexually attractive to how we resist (or give in to) temptation. In the process he shows how finger length is a reliable predictor of risk-taking behaviour, how seeing the logos of fast food chains can make you more impatient, and how holding a warm drink makes you find strangers more likeable. Above all, he reveals the practical applications of this emerging field of research, giving us insights into such diverse areas as child development, anti-social activities like rioting, successful dieting, and even the ways that supermarkets make us spend more. We may not be conscious of our impulses but it is clear that we can no longer afford to be ignorant of them.

Impulse

Impulse

Author : David Lewis
Publisher : Random House
Genre : Business & Economics
Total View : 8363 Views
File Size : 44,8 Mb
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When you make a decision or form an opinion, you think you know why. But you’re wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dr David Lewis, director of the cutting-edge research agency Mindlab International, ...

Impulse

Impulse

Author : Ellen Hopkins
Publisher : Simon and Schuster
Genre : Young Adult Fiction
Total View : 5853 Views
File Size : 42,8 Mb
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From the bestselling author of Crank, the story of three kids whose lives collide at a mental hospital after each attempts suicide. Sometimes you don't wake up. But if you happen to, you know things will never be the same. Three lives, three different paths to the same destination: Aspen ...

Impulse Breakdown of Liquids

Impulse Breakdown of Liquids

Author : Vasily Y. Ushakov,V. F. Klimkin,S. M. Korobeynikov
Publisher : Springer Science & Business Media
Genre : Technology & Engineering
Total View : 1196 Views
File Size : 45,6 Mb
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The book describes the main physical processes and phenomena in pulsed electric breakdown. The knowledge and the control of the electric breakdown of liquids is important not only for the insulation inside power systems but it is also used for the creation and information of high voltage and high current ...

The Oxford Handbook of Impulse Control Disorders

The Oxford Handbook of Impulse Control Disorders

Author : Jon E. Grant,Marc N. Potenza
Publisher : Oxford University Press
Genre : Psychology
Total View : 1043 Views
File Size : 48,7 Mb
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Research in the area of impulse control disorders has expanded exponentially. The Oxford Handbook of Impulse Control Disorders provides researchers and clinicians with a clear understanding of the developmental, biological, and phenomenological features of a range of impulse control disorders, as well as detailed approaches to their treatment....

The Christ Impulse

The Christ Impulse

Author : Rudolf Steiner
Publisher : Rudolf Steiner Press
Genre : Anthroposophy
Total View : 3072 Views
File Size : 48,8 Mb
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‘Christ will reappear but in a higher reality than the physical one – in a reality which we will only see if we have first acquired a sense and understanding of spiritual life. Inscribe in your hearts what anthroposophy should be: a preparation for the great epoch of humanity which lies ...