Coffee Consumption and Coffee Industry Strategies in Brazil
  • Author : Luciana Florêncio de Almeida
  • Release Date : 15 August 2019
  • Publisher : Woodhead Publishing
  • Genre : Business & Economics
  • Pages : 352
  • ISBN 13 : 0128147210

Coffee Consumption and Coffee Industry Strategies in Brazil Book Summary

Coffee Consumption and Coffee Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. Presents strategies for transforming coffee consumption Addresses market outlook, factors and trends Outlines coffee industry strategies Studies the role of retail and the consumer Includes questions and exercises based on case studies and concepts

Coffee Consumption and Coffee Industry Strategies in Brazil

Coffee Consumption and Coffee Industry Strategies in Brazil

Author : Luciana Florêncio de Almeida,Eduardo Eugenio Spers
Publisher : Woodhead Publishing
Genre : Business & Economics
Total View : 7298 Views
File Size : 48,5 Mb
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Coffee Consumption and Coffee Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption. The book presents the importance of an academician-practitioner perspective to bridge the ...

Coffee Consumption and Industry Strategies in Brazil

Coffee Consumption and Industry Strategies in Brazil

Author : Luciana Florêncio de Almeida,Eduardo Eugenio Spers
Publisher : Woodhead Publishing
Genre : Business & Economics
Total View : 5410 Views
File Size : 55,8 Mb
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Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to ...

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Publisher : BoD – Books on Demand
Genre : Medical
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Genetic diversity is one of the measures of biodiversity and has consequences in biological variation. It is crucial to understand the evolutionary and adaptative processes in all living species. This book is an interdisciplinary and integrated work that will contribute to the knowledge of academics from different areas of biological ...

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Publisher : Springer
Genre : Law
Total View : 1622 Views
File Size : 47,7 Mb
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This book provides an essential overview of trade between Brazil and China, analyzes the regulatory framework for Brazil’s foodstuff exportation and China’s foodstuff importation, and identifies the main products, market shares, barriers to market access, and e-commerce strategies. The book also addresses the importance of consumer health and ...