Case Studies in the Wine Industry
  • Author : Cristina Santini
  • Release Date : 27 November 2018
  • Publisher : Woodhead Publishing
  • Genre : Technology & Engineering
  • Pages : 213
  • ISBN 13 : 9780081010464

Download Case Studies in the Wine Industry eBook in PDF, Epub and Kindle

Book Description: Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

Case Studies in the Wine Industry

Case Studies in the Wine Industry

Author : Cristina Santini,Alessio Cavicchi
Publisher : Woodhead Publishing
Genre : Technology & Engineering
Get Book

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the ...

The Sustainability of Agro Food and Natural Resource Systems in the Mediterranean Basin

The Sustainability of Agro Food and Natural Resource Systems in the Mediterranean Basin

Author : Antonella Vastola
Publisher : Springer
Genre : Technology & Engineering
Get Book

This book is focused on the challenges to implement sustainability in diverse contexts such as agribusiness, natural resource systems and new technologies. The experiences made by the researchers of the School of Agricultural, Forestry, Food and Environmental Science (SAFE) of the University of Basilicata offer a wide and multidisciplinary approach ...

Social Sustainability in the Global Wine Industry

Social Sustainability in the Global Wine Industry

Author : Sharon L. Forbes,Tracy-Anne De Silva,Armand Gilinsky Jr.
Publisher : Springer Nature
Genre : Business & Economics
Get Book

This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore topics such as philanthropy, poverty, natural disasters, communication, and wine tourism from a global perspective using research and case studies in developed and developing countries. This edited book provides ...

Case Study  Robert Mondavi and The Wine Industry

Case Study Robert Mondavi and The Wine Industry

Author : Vita Bataitis
Publisher : GRIN Verlag
Genre : Business & Economics
Get Book

Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A / 1.0, Emerson College (Integrated Marketing Communications), course: Marketing Management, 8 entries in the bibliography, language: English, abstract: The size of the global wine industry ranged from $130-$180 billion in the beginning of the twenty-first ...

Wine Positioning

Wine Positioning

Author : Pierre Mora
Publisher : Springer
Genre : Business & Economics
Get Book

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather ...

Case Studies in the Wine Industry

Case Studies in the Wine Industry

Author : Cristina Santini,Alessio Cavicchi
Publisher : Woodhead Publishing
Genre : Technology & Engineering
Get Book

Case Studies in the Wine Industry: A Volume in the Consumer Science and Strategic Marketing Series aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to ...

Successful Social Media and Ecommerce Strategies in the Wine Industry

Successful Social Media and Ecommerce Strategies in the Wine Industry

Author : Gergely Sznolnoki,Liz Thach,Dani Kolb
Publisher : Springer
Genre : Business & Economics
Get Book

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms....

Wine Business Case Studies

Wine Business Case Studies

Author : Pierre Mora
Publisher : Board and Bench Publishing
Genre : Cooking
Get Book

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars....

A History of Wine in Europe  19th to 20th Centuries  Volume I

A History of Wine in Europe 19th to 20th Centuries Volume I

Author : Silvia A. Conca Messina,Stéphane Le Bras,Paolo Tedeschi,Manuel Vaquero Piñeiro
Publisher : Springer Nature
Genre : Business & Economics
Get Book

This two-volume collection analyses the evolution of wine production in European regions across the nineteenth and twentieth centuries. France and Italy in particular have shaped modern viticulture, by improving oenological methods and knowledge, then disseminating them internationally. This first volume looks closely at the development of winegrowing, with cases ranging ...

Case Studies of Emerging Farmers and Agribusinesses in South Africa

Case Studies of Emerging Farmers and Agribusinesses in South Africa

Author : Edward Mabaya,Krisztina Tihanyi,Mohammad Karaan
Publisher : AFRICAN SUN MeDIA
Genre : Business & Economics
Get Book

?Emerging? (or ?black?) farmers are often considered a homogeneous group. While individual emerging farmers and agribusinesses in South Africa share a common history, the case studies in this book show that in fact significant differences exist among them that are often hidden beneath the averaging and aggregation typical of most ...

Case Studies in the Beer Sector

Case Studies in the Beer Sector

Author : Roberta Capitello,Natalia Maehle
Publisher : Woodhead Publishing
Genre : Technology & Engineering
Get Book

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to ...

The Palgrave Handbook of Wine Industry Economics

The Palgrave Handbook of Wine Industry Economics

Author : Adeline Alonso Ugaglia,Jean-Marie Cardebat,Alessandro Corsi
Publisher : Springer
Genre : Business & Economics
Get Book

This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, ...

Life Cycle Assessment in the Agri food Sector

Life Cycle Assessment in the Agri food Sector

Author : Bruno Notarnicola,Roberta Salomone,Luigia Petti,Pietro A. Renzulli,Rocco Roma,Alessandro K. Cerutti
Publisher : Springer
Genre : Technology & Engineering
Get Book

The book presents an overview of the International practices and state-of-the-art of LCA studies in the agri-food sector, both in terms of adopted methodologies and application to particular products; the final purpose is to characterise and put order within the methodological issues connected to some important agri-food products (wine, olive ...

The World s Wine Markets

The World s Wine Markets

Author : Kym Anderson
Publisher : Edward Elgar Publishing
Genre : Business & Economics
Get Book

"This work will appeal to students enrolled in wine marketing and business courses, those studying industrial organization, and economists and other social scientists interested in case studies of globalization at work. As well, wine industry participants interested in understanding the reasons behind the recent dramatic developments in the industry will ...

Crafting Sustainable Wine Businesses  Concepts and Cases

Crafting Sustainable Wine Businesses Concepts and Cases

Author : Armand Gilinsky, Jr.
Publisher : Springer
Genre : Science
Get Book

Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability....